Marketing Strategy

See why marketing your property with The Peevy Team is the best business decision for your family


The Peevy Team aren’t just listed agents, we’re marketing agents! Through the most proven advanced advertising techniques available today, as well as the powerful world-renowned branding of being Berkshire Hathaway HomeServices agents, you’re in the best hands to sell your property effectively the first time.

Photography

Utilizing the latest and most advanced image capture technology, we provide High Dynamic Range Photography to give the utmost realism for prospective buyers to view your property. Taking things to a higher level, no pun intended, we utilize high-resolution aerial photography to show the “entire picture” of why your property is unique in features and location. Additionally, our area and lifestyle photography sets the tone for selling viewers on the amazing local experiences to experience when making the decision to purchase your property along Florida’s Gulf Coast and Forgotten Coast.

Video

3D technology is becoming more and more easily accessible across a multitude of devices–most importantly mobile! With our 3D Matterport technology, we’re able to fully capture a home in three-dimensional space to deliver an almost identical rendition of what it would be like to tour that property in person. Put on some relaxing music, light your favorite candle, and take a grand tour through our 3D listings with a feeling as if it’s yours already!

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DIGITAL MARKETING

By far, the most effective way to market today is through a strategic and robust digital marketing program. We have spent countless hours and invested a healthy amount of financial resources into testing and discovering the most efficient ways to reach our target audience looking for properties on the Forgotten Coast and surrounding areas. We thoroughly enjoy direct-to-consumer marketing through our popular Facebook and Instagram profiles.

There you’ll find a plethora of new listings, market updates, and local news to keep things enjoyable as a reader. Our ever-growing database of real and unique prospective buyers receives some of the best information through newsletters, e-blasts, and more in order to stay updated on exclusive information such as coming soon listings, price drops, and local area updates. 

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Also, through online geofencing, targeted ads, and retargeting, we’re able to strategically reach, with a powerful digital presence, those specifically interested in homes and real estate for our specific coastal markets.

And for the cherry on top, we love sharing our region-specific online magazine, Forgotten Coast Life, with our extensive customer database. Just like 30A Life, Forgotten Coast Life is specifically designed to show properties tell the story from Mexico Beach, Windmark Beach, Port St. Joe, Cape San Blas, Indian Pass, Apalachicola, St. George Island, and more! Furthermore, our Forgotten Coast Trend e-newsletter and Forgotten Coast Market Reports are key in keeping customers of all types at the forefront of area knowledge and market trends.

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PRINT MEDIA ADVERTISING

In certain markets of advertising–some will say that print media is dead. However, we believe in delivering the most colorfully branded print material for prospective buyers and visitors alike. You’ll find our team heavily featured in the luxury magazine 30A Life carefully crafted and designed by our own company, Beach Properties of Florida. 30A Life features a wide variety of the area's most beautiful properties for sale, and an exceptional amount of engaging local content from lifestyle opportunities, festivals, events, and more!

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Interpersonal

Even though it’s easy to see that we embrace all of the leading digital technology in today’s markets, we still fully believe in the interpersonal connection of face to face marketing. Hosting an Open House is a an effective method that we believe can attract real buyers and real conversations about the real possibility of purchasing your home.

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HOME STAGING, DIGITAL STAGING & LISTING READINESS

What is the first thing you want someone to say when they tour your home? “Wow!” is the desired answer! We treat every home as if we were selling our own. Through decades of real estate experience and leading showings–the Peevys have seen and heard a diverse medley of reactions when touring with customers. We draw up a direct strategy for staging our listings in order to maximize the full potential of buyer home tours.

Work With Us

The Peevy Team is equipped to provide clients with experienced representation and personalized professional service. Get in touch with us right away to begin your house hunt!

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